The Sustainable Engineering Alliance has invested editorial time, money, expertise and skill into researching, writing and publishing a quality thought leadership article for your company. We made this investment to ensure your story receives the publicity it deserves in a powerful, exclusive and credible way.
If your company is not yet an Alliance member, we hope you’ll support our work in different ways. Other forward-thinking suppliers are doing just this, having recognised the value of our service.
Please appreciate our time, expertise and editorial capacity are limited. If our service isn’t of value please have the courtesy of letting us know. We won’t be offended and it will help us redirect our resources to other brands.
If you believe in innovation, sustainability and the power of shared impact, then supporting the Alliance is a meaningful way to show it. We chose to spotlight your company because we believe in what you’re doing. We’d love for that respect to be mutual.
Action: Like and reshare articles we post featuring your company.
Benefit to you: Increases your post engagement and reach on LinkedIn.
Benefit to the Alliance: Boosts visibility of the Alliance’s content and credibility.
Action: Write your own LinkedIn post linking to the article and tagging the Alliance.
Benefit to you: Positions your company as thought leaders and promotes your values.
Benefit to the Alliance: Expands reach to new networks and encourages reciprocal promotion.
Action: Add the article to your next email campaign with a backlink.
Benefit to you: Delivers the article directly to your customers and builds authority.
Benefit to the Alliance: Increases traffic to the article and awareness of the Alliance.
Action: Distribute the article within your company to encourage sharing.
Benefit to you: Empowers teams with quality content for external sharing.
Benefit to the Alliance: Drives organic reach and supports content impact metrics.
Action: Add the article to your press page or media kit.
Benefit to you: Strengthens your public profile and PR collateral.
Benefit to the Alliance: Establishes the Alliance as a valued third-party publisher.
Action: Mention the Alliance in short-form video or story content.
Benefit to you: Engages audiences in a modern, visual format.
Benefit to the Alliance: Creates dynamic brand association and supports cross-promotion.
Action: Reference the article in future white papers or promotional content.
Benefit to you: Adds credibility to your messaging with third-party validation.
Benefit to the Alliance: Increases backlink value and demonstrates influence of the content.
Action: Use visuals we create on your platforms and tag us.
Benefit to you: Provides engaging content for your audience with minimal effort.
Benefit to the Alliance: Increases visual reach and brand recognition for the Alliance.
Action: Connect us with a colleague or partner who may benefit from our work.
Benefit to you: Positions your company as a connector and advocate.
Benefit to the Alliance: Helps expand our network and identify new content opportunities.
Action: Let your PR team know about us as a trusted editorial partner.
Benefit to you: Enhances your agency’s options for earned media.
Benefit to the Alliance: Increases our visibility among professionals who value good content.
Action: Acknowledge the Alliance in professional recognitions or public talks.
Benefit to you: Associates your company with respected, high-quality platforms.
Benefit to the Alliance: Builds our credibility and strengthens our profile in the industry.
Action: Collaborate on a second post or article building on the first.
Benefit to you: Keeps your brand in front of audiences and deepens engagement.
Benefit to the Alliance: Encourages ongoing dialogue and demonstrates sustained impact.
Action: Republish the article in another language on your platform.
Benefit to you: Reaches your global audience while showing editorial consistency.
Benefit to the Alliance: Expands our reach and boosts international visibility.
Action: Turn the article into a short video for digital platforms.
Benefit to you: Increases your multimedia presence and accessibility.
Benefit to the Alliance: Diversifies formats and extends content lifecycle.
Action: Include article excerpts or visuals in presentations or displays.
Benefit to you: Strengthens your credibility with professional audiences.
Benefit to the Alliance: Gives our work physical presence in industry conversations.
Action: Write a short statement about your experience with the article.
Benefit to you: Builds trust with your network and highlights your standards.
Benefit to the Alliance: Provides us with powerful social proof to attract others.
Action: Let us know what topics matter to your company and sector.
Benefit to you: Helps shape content that’s more relevant to your business.
Benefit to the Alliance: Ensures our work remains aligned with industry needs.
Action: Link to the article from your website’s blog or news section.
Benefit to you: Improves your site’s credibility and supports SEO.
Benefit to the Alliance: Drives sustained traffic and enhances search ranking.
Action: Include our name in metadata for republished content.
Benefit to you: Improves your content discoverability.
Benefit to the Alliance: Helps search engines recognise and prioritise our platform.
Action: List the Alliance on your partners or contributor page.
Benefit to you: Highlights your commitment to trusted relationships.
Benefit to the Alliance: Reinforces our professional credibility and exposure.
Action: Invite us to write a short guest post or update.
Benefit to you: Brings new insight to your audience with minimal effort.
Benefit to the Alliance: Creates cross-linking and strengthens content collaboration.
Action: Send basic performance metrics if you republish or promote.
Benefit to you: Helps you evaluate content impact internally.
Benefit to the Alliance: Gives us valuable feedback to improve future work.
Action: Offer a brief comment or example of value created by the article.
Benefit to you: Positions your brand as a credible voice in the field.
Benefit to the Alliance: Enhances our case studies and helps bring in new supporters.
Join the Sustainable Engineering Alliance and engage me as your brand ambassador
The actions listed aren’t just suggestions—they represent publicity best practice for any company serious about raising its profile, strengthening its credibility, and making the most of earned media.
Each article we publish is a valuable asset—rich in credibility, crafted with editorial skill, and positioned to support your brand’s reputation. But to truly squeeze the maximum value from it, companies must go beyond the passive “thank you” and engage in active, strategic amplification.
That means:
Sharing and tagging to increase reach
Linking and republishing to boost SEO
Involving teams and partners to multiply visibility
Feeding back insights to refine future content
These actions don’t just help us—they help you extract every ounce of value from a piece of high-quality third-party content.
If your team lacks the skills, time, or resources to carry out these best practices, that’s okay.
That’s what the Alliance is here for.
When you join, we become your behind-the-scenes content partner—supporting your PR efforts, guiding your amplification strategy, and making sure your company gets all the visibility it deserves from every piece of editorial we produce together.
Because smart publicity should never stop at “publish and forget.”
It should work harder, last longer, and go further—together.
Connecting responsible original equipment manufacturers with a sustainable supply chain to reduce the environmental impact of the products they design manufacture and support.
Fruitworks
77 Stour Street
Canterbury. Kent
United Kingdom
© 2025 All Rights Reserved.